Arkos Residence · Branding, Visual Identity, Website, Brochures & Catalogues, Sales Materials, Social Media Management, Content Creation, Video & Drone, Meta Ads
How We Built the Arkos Residence Brand From Zero
Market: Kosovo
Partnership Started: September 2024
The Beginning of the Partnership
We started working with Arkos Residence in September 2024.
At that time, the project did not have a visual identity, website or social media presence.
Our work started from zero: from creating the logo and brand identity to developing sales materials, the website and the communication across social media.
The Arkos team already had previous experience in construction and a strong focus on quality. They had lived and worked in Switzerland and had experience in the industry.
Based on that, we built the communication of Arkos Residence mainly around the quality of the project, the materials and the way the development is being executed.
The Challenge
The real estate market in Kosovo is highly competitive, and many projects communicate in very similar ways.
For that reason, we did not want Arkos Residence to be presented only with words such as “premium,” “modern” or “luxury.”
The goal was to support the idea of quality through the project itself.
The materials.
The construction details.
The progress on site.
The experience of the team.
And the way the project is being developed.
Creating the Identity
The first step was creating the logo and visual identity of Arkos Residence.
We then developed the materials needed to present the project:
Brochures
Catalogues
Presentation materials
Sales materials
Everything was created within the same visual identity so that the project would have a consistent presentation across every channel.
The Website
We designed and developed the Arkos Residence website.
The goal was to give potential clients a place where they could understand the project better, explore the apartments, access key information and find the appropriate contact options.
The website was developed in the same visual direction as the rest of the brand.
Social Media From Zero
We created the Instagram and Facebook accounts from scratch and continue to manage them.
The content focuses on presenting the project, construction progress, materials, details and information that is relevant to a potential buyer.
Instead of communicating only through apartment sales posts, we also show what is actually happening on the project.
Quality as a Core Part of the Communication
One of the main characteristics of Arkos Residence is its focus on quality materials and the execution of the project.
For this reason, quality is one of the main themes in our communication.
It is not enough to simply say that a project is high quality.
Through the content, we aim to show:
the materials being used,
construction details,
work on site,
construction progress and
the overall development of the project.
This gives potential clients more useful information and makes the communication more concrete.
Photo, Video and Drone
We also produce content for Arkos Residence through photography, video and drone footage.
Drone is used to show the project from above, including its location, scale and construction progress.
Video and photography from the site allow us to continuously document the development of the project and use that material as part of the social media communication.
A Consistent Presentation
One of our objectives was to make sure Arkos Residence was presented consistently across every point of contact with the client.
A person may first discover the project through Instagram or Facebook, then visit the website, view the catalogue or meet with the sales team.
In each case, the identity and presentation remain consistent.
This creates a clearer and more professional presence for the brand.
Meta Ads When Needed
Meta Ads are used when needed.
Arkos Residence is not a project that depends continuously on sponsored campaigns in order to sell apartments.
There are periods when apartments are sold without active paid campaigns.
When there is a specific offer, communication need or sales objective, we use Meta Ads to increase reach and support the sales process.
Paid advertising is therefore part of the strategy, but it is not the only foundation of it.
What We Have Delivered
Since the beginning of the partnership, our work has included:
Logo and visual identity
Website
Brochures
Catalogues
Sales materials
Instagram
Facebook
Professional photography
Video production
Drone footage
Ongoing content management
Meta Ads when needed
Arkos Residence is a project where Eris Agency has been involved from the creation of the brand identity and continues to manage its digital presence and communication.
The Result
Today, Arkos Residence has a clear identity, a professional website, structured sales materials and an active social media presence.
The communication is focused on the quality of the project and on presenting the work that is actually being carried out.
At the same time, the project is able to generate interest and apartment sales without being continuously dependent on sponsored campaigns.
For us, this shows that the brand, the project and the communication are working together.
Arkos Residence × Eris Agency
Our work with Arkos Residence has never been limited to social media management.
We have been part of building the brand identity from the beginning and continue to develop it alongside the project.
From the logo and website to the catalogues, sales materials, social media and content from the construction site.
One project.
One identity.
One clear way of communicating.
