Investeks · Brand Naming, Branding, Visual Identity, Custom Website & System, Social Media Management, Content Production, Meta Ads
How We Built Investeks From Zero
Market: Kosovo
Partnership Started: December 2024
The Beginning
Our partnership with Investeks began in December 2024.
At that point, even the name Investeks did not exist yet.
There was a clear idea to build a modern real estate agency and a strong vision for how the business should operate, but the brand and digital presence had to be created from scratch.
That is where our work started.
With the name.
Creating the Brand
We created the name Investeks as part of the brand-building process.
From there, we developed the logo, visual identity and the way the brand would present itself in the market.
The goal was to make sure Investeks did not look like just another page posting apartments for sale.
It needed its own identity and a professional presentation that matched the company’s vision.
From the visual identity, we moved into every other point of contact with the client.
Building the Digital Presence From Zero
We also created the Investeks social media accounts from scratch.
From the beginning, we took responsibility for the digital communication and content production for the properties represented by the company.
Our work includes presenting properties through photography, video, Reels and other formats that help potential clients understand a property before contacting the agency.
The objective is not simply to publish a property.
It is to present it properly.
A Website Built Around the Way Investeks Works
One of the most important parts of the project was the website.
Investeks had specific requirements for how the system should function, so we did not use a standard real estate template.
The website and administrative system were developed around their actual workflow.
Properties can be organized by category, location and other relevant information, while each listing can be connected to the appropriate agent.
The system also helps manage website content and organize the property presentation process more efficiently.
Guiding the Customer
One of the main objectives of the website was to make sure potential clients did not get lost among dozens of listings.
The process needed to be simple.
A client enters the website, chooses the type of property they are looking for, selects the location and relevant criteria, views suitable listings and then moves toward contacting Investeks.
In this way, the website is not only a presentation of the company.
It becomes part of the sales process.
Automating the Process
Another requirement from Investeks was to organize and simplify processes that would normally be handled manually.
For this reason, we developed a system that makes it easier to manage properties, agents and website content.
This gives the team more control and makes updates faster.
When the status of a property changes, when a new listing is added or when information needs to be updated, the team can manage it through the same system.
Technology here is not only part of the visual presentation.
It supports the way the business operates.
Social Media and Content
Alongside the website, we continue to manage the digital presence of Investeks across social media.
The content focuses on properties, projects, purchase opportunities and information relevant to people looking to buy or invest.
For each property, we aim to create a clear and visually strong presentation.
Photography and video help potential clients form a better impression of a property before speaking with an agent.
This also helps make the work of the sales team more structured.
Meta Ads Focused on Sales
Meta Ads are used with a clear sales objective.
When there are specific properties, projects or offers that need stronger market exposure, we create campaigns aimed at relevant audiences.
The goal is not simply to generate reach or followers.
The goal is to create interest in the property and move the potential client toward contact with the Investeks team.
For us, this is where branding, content and performance marketing come together.
An ad performs better when the brand looks professional, the property is presented properly and the customer has a clear next step.
From Zero to a Recognizable Brand
When we started, Investeks had no name, logo, website or social media presence.
Today, it has its own identity, a custom platform for presenting and managing properties, an active social media presence and a marketing system designed to support sales.
That was our objective from the beginning:
to build a recognizable brand from zero and connect the marketing directly to the business.
Not only to make Investeks look good online.
But to help it operate and sell more effectively online.
What We Have Delivered
Since December 2024, our work for Investeks has included:
Creating the Investeks name
Logo and visual identity
Branding
Custom website
Administrative property management system
Organization of agents and listings
Creating social media accounts from zero
Social media management
Photography and video
Reels and property content
Sales-focused Meta Ads
Ongoing digital presence management
The partnership continues today.
The Result
For us, the most important part of this project is that Investeks did not receive only a logo or a website.
The entire digital system of the brand was created.
From the way the company is named and presented, to the way a property is published, how a customer finds it, how they are directed to the right agent and how sales are supported through advertising.
One of the most important indicators for us is also the client’s satisfaction with the advertising and with the work we continue to do together.
Because in the end, marketing also needs to make sense for the business investing in it.
Investeks × Eris Agency
Investeks is one of the projects where we had the opportunity to be involved from the very first step.
From the name.
To the logo.
The website.
The system.
The content.
The advertising.
And the work continues today.
